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about *emera - the story
A few years ago, a young designer got into photography.
Hardly unusual, this happens every day. Yet this story doesn’t
happen every day.
Designer Nathiya learned how to use a camera to do
product shots for her jewelry business, Pineapple Seed, and mastered the task in
no time. Then another hardly unusual thing happened – she got the camera bug.
Nathiya began toting her DSLR with her so she could practice, shooting whatever
interested her. Flowers, food, leaves, the endless
wonderful people and places she observed every day. Problem was, she didn’t want
to be obvious about having a big camera. It made people uncomfortable. She
stashed the camera stuff in her purse. Bad idea. Messy. And not safe for all that pricey equipment.
Surely Nathiya could find a professional camera bag that
didn’t look like a big bulky black box. Yet when her search
disappointed, she made her own camera bag. With a background in product
development and a FIDM (Fashion
Institute of Design and Merchandising) degree, she had the confidence and
knowhow to tackle it. For manufacturing connections, she trusted her contacts in
the trade and was recommended to the best places. She was in business.
The reception has been amazing. Women love their *emera
camera totes because they’re tough, yet chic, right down to their little silver
feet. They’re also customizable. Loaded with seven padded
compartments and lots of special features, these stylish bags hold and protect
expensive equipment – DSLR , several lenses, a laptop, cords and
power supply gear, plus magazines, wallet, and a few more goodies. An *emera bag is also user friendly and keeps its contents accessible –
no fumbling and foraging. Inside is a netted zip-pocket for memory
cards and small essentials. Outside pockets at each end are ideal
for smartphones, keys, ID badges and energy bars.
Well designed, well
constructed and well loved, *emera totes are now carried by talented
photographers around the world.
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